These brands still enjoy a prominent market presence. Protokol Amen is now embarking on launching several new brands, similar if not higher in quality. In particular, Protokol Amen is set on launching its own food and beverage branded products and has plans to establish a high tech commercial kitchen facility to produce finished convenience meals for supermarkets, airlines, schools and hospitals. The company also has ambitious plans to launch a series of books and its own racing team.

Protokol Amen believes business should be transparent, responsible and profitable and is committed to training and development, being actively involved with a number of hotel schools and colleges, the company also contributes to various community projects each year.